Case Studies | PropTech

Meet, the AI assistant on WhatsApp

WhatsApp Assistant

About

A PropTech business working with Cloud Combinator on AWS. The client is anonymised at their request.

Challenge

The engagement centred on four focus areas that turn a chat channel into a dependable, production-grade assistant.

Instant, context-aware answers

Hosts and guests expect a fast, relevant reply. The assistant needed to hold context across a multi-turn conversation and reach into host, property, and booking data, all within a p95 response target of under five seconds for text.

Reliable message handling at volume

WhatsApp traffic is bursty and order matters within a conversation. The platform had to guarantee per-conversation message sequence and process asynchronously so a spike in messages never drops or reorders a thread.

Safe, compliant responses

Because the assistant handles personal data, it needed content guardrails: PII redaction, content filtering, and topic blocking, so responses stay safe and compliant rather than free-form.

Seamless human escalation

Not every conversation should be handled by AI. Negative sentiment or an explicit request must hand off cleanly to the operations team, so the assistant knows the limits of its remit.

Solution

Cloud Combinator delivered in five phases over roughly eight weeks, standing up the foundation before layering on the agent, the integrations, and the production hardening.

<5s

Target p95 text response time (projected)

400

Active hosts in Phase 1

~180k

Messages per month (projected)

By the numbers:

  • <5s - Target p95 text response time (projected)
  • 400 - Active hosts in Phase 1
  • ~180k - Messages per month (projected)
Changes

Success is defined against clear functional and non-functional criteria in the Statement of Work: 99 percent of messages processed successfully, responses maintained across ten or more exchanges, correct host-data retrieval, and a 100 percent escalation success rate, all within a p95 response target under five seconds for text and a 99.5 percent availability floor. The figures below are the engagement's targets and Phase 1 projections.

  • Managed agent runtimeBedrock AgentCore with the Strands framework provides AWS's recommended path for production AI agents, so the client runs a managed runtime rather than bespoke orchestration.
  • Ordering guaranteedA SQS FIFO queue keyed on phone number, with a dead-letter queue, keeps each conversation in sequence and decouples the webhook from AI processing.
  • Safe by defaultBedrock Guardrails apply PII redaction, content filtering, and topic blocking, and AgentCore is reached over a PrivateLink VPC endpoint rather than the public internet.
  • Personalised over timeShort-term session memory and long-term, user-scoped memory give coherent multi-turn conversations and personalisation across sessions.
  • HandoverTerraform modules, CloudWatch dashboards and alarms, structured logs, and knowledge transfer are delivered so the client can run and extend the platform.

Phase 1 is designed with later phases in mind: hybrid search and retrieval, proactive outbound messaging, and multi-channel support are architected for and scoped separately, so is positioned to grow well beyond WhatsApp support as the client takes it on.

AWS Stack

Amazon Bedrock

For foundation-model access to Claude Sonnet, the model that generates responses.

Amazon Bedrock AgentCore

For the managed agent runtime hosting the Strands agent, tools, and memory.

Amazon Bedrock Guardrails

For PII redaction, content filtering, and topic blocking.

Amazon Transcribe

For converting voice messages into text for a consistent workflow.

Amazon SQS FIFO

For guaranteed per-conversation message ordering and asynchronous processing.

AWS Lambda

For the queue consumer that invokes the agent runtime.

YOU MIGHT LIKE

Related success stories

View all case studies

Case Studies | Insights

Utilising Language Recognition, Speed, and Enhanced Security to Make Social Media a Force for Good

  • Here, we take a detailed look at how the Cloud Combinator team collaborated with another cutting-edge AI service provider that provides intelligent systems to “make social media more social” for brands and users alike.
  • Arwen AI is a UK-based startup specialising in AI solutions to manage and enhance brands’ social media interactions. Founded in 2020 by Matt McGrory, Dr. David Cole, and Joel Bailey, Arwen. AI focuses on using AI to automatically detect and remove spam, toxic comments, and other unwanted content from social media platforms.
  • The team at Arwen have three core products. ‘Moderate’ is focused on identifying and removing toxic content from social media channels. ‘Engage’ helps brands identify and engage with meaningful conversations on social media, and ‘Customize’ allows brands to apply bespoke algorithms to their channels - creating an even more effective moderation and engagement.
Read more
CONTACT US

Ready to turn AI into impact?

We'll help you spot the highest-value opportunities, reduce risk around your first AI initiative, and define a clear path to results from day one.

Why talk to us:

Outcome-driven recommendations

AWS-recognised delivery expertise

Risk-aware AI adoption

Clear next step, not a sales pitch

Start with a focused 20-minute conversation about your goals — no pressure, no commitment.

This website uses cookies to enhance user experience and to analyze performance and traffic on our website.

See our Privacy Policy for details.