Case Studies | FinTech

Helping SMEs understand and improve their fundability

Funding Health Checker

About

A FinTech business working with Cloud Combinator on AWS. The client is anonymised at their request.

Challenge

The work centred on three focus areas that together turn a raw score into something a SME can use.

Fair, segment-aware diagnostics

Not all SMEs should be judged by identical criteria. The client already used a six-segment taxonomy, and the new model needed to respect and where useful

Explainability and bias control

A fundability assessment that cannot be explained is of little use and carries real risk. Every prediction had to be decomposable to the feature level, showing which factors moved the score and by how much, so internal users and, ultimately, SMEs could understand it. Alongside that, the model needed continuous bias monitoring across groups, with corrections applied and documented where material bias was found.

Turning diagnostics into action

A score on its own does not help a business owner. The final focus was generating meaningful remedies, concrete steps such as repaying arrears, filing the next set of accounts, or reducing utilisation on revolving facilities, and expressing them in language matched to the SME's level of sophistication. That guidance had to be genuinely useful and safe enough to pass internal compliance review.

Solution

On the diagnostics side, Cloud Combinator built and compared several models, including Random Forest and Gradient Boosting classifiers, with a Causal Forest explored to estimate how specific improvements would change a SME's position. Model selection is evidence-led: the best performer is used, or predictions are combined where that helps, or the more interpretable option is chosen where performance is comparable. Amazon SageMaker underpins training, monitoring and inference, and SageMaker Clarify with SHAP provides feature-level explanations and bias detection throughout.

~260k

SMEs screened annually (projected)

6

Business segments assessed on their own terms

$0.29

Projected AWS cost per SME screened

By the numbers:

  • ~260k - SMEs screened annually (projected)
  • 6 - Business segments assessed on their own terms
  • $0.29 - Projected AWS cost per SME screened
Changes

The engagement delivered an explainable, bias-aware diagnostics model and a LLM-powered remedy layer against the success criteria in the Statement of Work, with acceptance measured by expert panel review of plausibility and usefulness versus the existing pilot. The figures below describe the intended operating scale and unit economics rather than an approved production benchmark.

  • Richer fundability diagnosticsForest-based models assess a SME's position on the fundability spectrum and the impact of changing key variables, going beyond the rule-based pilot while preserving the client's segmentation.
  • Transparent and bias-awareSHAP explanations quantify how each factor affects a score, and SageMaker Clarify monitors for bias across groups, with corrections applied or documented where material.
  • Actionable, tailored remediesThe Bedrock layer turns technical outputs into clear, bank-safe steps a SME can take, with language and depth adapted to whether the business is a startup or an experienced trader.
  • Compliance-conscious guidanceRemedy text is designed to pass internal compliance review and to assess eligibility and fundability without making explicit lending or borrowing-amount decisions.
  • HandoverThe client received the models, remedy layer and AWS architecture with documentation, runbooks and knowledge-transfer sessions for continued development in their own environment.

With diagnostics and remedies working together, the client can help a large annual population of SMEs not only see where they stand but steadily improve their fundability, deepening engagement well beyond a single loan quote.

AWS Stack

Amazon SageMaker

For training, monitoring and inference for the fundability diagnostics models.

Amazon SageMaker Clarify

For feature importance and bias detection across the model lifecycle.

Amazon Bedrock

For large language model generation of personalised, bank-safe remedy explanations.

AWS Lambda

For serverless compute for the remedy generation and classification logic.

Amazon API Gateway

And Amazon Lex for request routing and an optional conversational follow-up interface.

Amazon S3

And S3 Vectors for storage and the vector database behind retrieval-augmented remedy guidance.

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