Case Studies | SaaS B2B

From recorded calls to recruiter insight

PoC - Call Transcription and Analytics

About

A SaaS B2B business working with Cloud Combinator on AWS. The client is anonymised at their request.

Challenge

The challenge had three focus areas that the proof of concept needed to address.

Unstructured, unmeasured conversations

Recruiter calls held all the useful signal about performance and candidate sentiment, but that signal was locked inside audio no one had time to review. The client needed a way to convert calls into structured, comparable data automatically.

Secure handling of sensitive audio

Call recordings contain personal and commercially sensitive information. Uploads had to be secure by default, encrypted at rest, and governed by clear retention and backup rules rather than left to sit indefinitely.

Objective performance visibility

Leadership wanted to see sentiment trends and success indicators across recruiters and over time, so the pipeline needed to produce analytics that a manager could actually act on, not just raw transcripts.

Solution

A recruiter's call audio is uploaded securely to Amazon S3 using a pre-signed URL issued by Amazon API Gateway and an AWS Lambda function, with metadata logged to Amazon DynamoDB. The upload triggers an AWS Step Functions workflow that runs an Amazon Transcribe job to produce a text transcript, tracking job progress and results as it goes.

2

AWS regions for resilient, replicated audio storage

6 mo

Before files tier automatically to Amazon S3 Glacier

100%

Pipeline deployed as code with AWS CloudFormation

By the numbers:

  • 2 - AWS regions for resilient, replicated audio storage
  • 6 mo - Before files tier automatically to Amazon S3 Glacier
  • 100% - Pipeline deployed as code with AWS CloudFormation
Changes

The proof of concept met its acceptance criteria, demonstrating that recruiter calls can be transcribed and analysed automatically on AWS and that the resulting insights are suitable for measuring team performance, giving the client a validated blueprint for a production rollout.

  • Automated end to endAn uploaded call moves through transcription and analysis without manual intervention, from pre-signed upload to stored insight.
  • Objective analyticsAmazon Bedrock extracts sentiment and success indicators, and Amazon QuickSight turns them into dashboards for recruiter performance and candidate outcomes.
  • Secure and governedUploads are encrypted at rest, backed by cross-region replication and a clear lifecycle policy, keeping sensitive audio protected and cost-controlled.
  • Serverless and scalableA Step Functions and Lambda architecture handles concurrent transcription jobs within service quotas and scales with call volume.
  • HandoverCloud Combinator delivered the working pipeline with a demonstration, materials and documentation so the client could evaluate a full production build.

With the pipeline proven, the natural next step (projected) is a production deployment in the client's own AWS account with the full QuickSight dashboard suite and DynamoDB-backed reporting, giving managers ongoing, objective visibility of call quality across the whole recruitment team.

AWS Stack

Amazon Transcribe

For accurate speech-to-text conversion of recruiter calls.

Amazon Bedrock

For LLM-driven sentiment analysis and performance insight extraction.

AWS Step Functions

For orchestrating the transcription and analytics workflows.

AWS Lambda

For serverless processing at each stage of the pipeline.

Amazon S3

With cross-region replication and Glacier lifecycle for secure, cost-managed storage.

Amazon API Gateway

For secure, pre-signed file uploads.

Amazon DynamoDB

For metadata and insight storage.

Amazon QuickSight

For recruiter performance dashboards.

AWS CloudFormation

To deploy the whole pipeline as repeatable infrastructure as code.

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