Case Studies | SaaS B2B

Detecting the moments that matter, frame by frame

Game Event Identification PoC

About

A SaaS B2B business working with Cloud Combinator on AWS. The client is anonymised at their request.

Challenge

The proof of concept set out to answer three concrete questions, each a prerequisite for a production build.

Turning video into trainable data

A match clip is not something a model can learn from directly. It first has to be broken into a frame-by-frame breakdown and sorted into the right event categories, so the challenge was to prove that footage could be uploaded to AWS and reliably decomposed into labelled training images.

Training a model that understands the game

The heart of the question was whether Amazon Rekognition could be trained to recognise football-specific events, goals and assists, saves, skills and tricks, penalties, post or bar, tackles, and non-events, and how accurate that model would be on the client's own data.

Processing new footage end to end

A trained model is only useful if new video can flow through it. The final question was whether an uploaded video could be broken into frames, classified frame by frame with a confidence score per event, and returned to the user.

Solution

The pipeline exposes two Amazon API Gateway endpoints, one for uploading training footage and one for submitting new video for analysis. On the training path, an AWS Lambda function is triggered on upload, chops each video into image frames, and stores them under a category-specific folder in Amazon S3, where they become the labelled dataset used to train the Rekognition model. On the inference path, a second Lambda breaks an incoming video into frames, passes them to the trained model, and reassembles the result so each frame carries the detected event.

7

Football event categories the model classifies

2

API endpoints: training upload and video inference

100%

Deployed as infrastructure as code via CloudFormation

By the numbers:

  • 7 - Football event categories the model classifies
  • 2 - API endpoints: training upload and video inference
  • 100% - Deployed as infrastructure as code via CloudFormation
Changes

The proof of concept was built to a single acceptance test: demonstrate, on the client's own footage, that AWS is a suitable environment for the continued development of an in-game event detection service. It delivered a working end-to-end pipeline, from footage upload through frame creation, model training and per-frame classification, and a honest read on Rekognition's suitability as the foundation for the next stage.

  • Frame creation provenFootage uploaded to AWS is broken into a frame-by-frame breakdown and sorted into category folders in Amazon S3, ready for training.
  • Model trained on real dataAn Amazon Rekognition model was trained across the seven event categories using the client's labelled dataset, with accuracy reported back honestly rather than assumed.
  • Video processed end to endNew video flows through the inference endpoint, is classified frame by frame with a confidence score per event, and returned to the user.
  • Reproducible by designThe entire backend is deployed with AWS CloudFormation, so the client can rebuild it and host it inside their own AWS account.
  • HandoverA demonstration of the service, supporting materials and documentation were provided through calls and recorded walkthroughs, along with guidance on the steps to reach a MVP and production.

With feasibility evidenced and a working pipeline in hand, the client has a clear, de-risked path from proof of concept to a production event detection service, expanding the training data, refining accuracy per category, and hardening the pipeline for the volume of footage their community produces.

AWS Stack

Amazon Rekognition

For training and running the computer vision model that classifies football events.

AWS Lambda

For chopping video into frames and orchestrating the training and inference pipelines.

Amazon S3

For storing training images, user uploads and per-frame data with logical segregation.

Amazon API Gateway

For the training-upload and video-inference endpoints.

Amazon VPC

For secure, isolated communication between services and to keep the backend off the public internet.

AWS CloudFormation

For deploying the entire stack as reproducible infrastructure as code.

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