Case Studies | SaaS B2B

Automating identity checks with face liveness on AWS

Rekognition Identity Validation

About

A SaaS B2B business working with Cloud Combinator on AWS. The client is anonymised at their request.

Challenge

The challenge had three focus areas, all centred on making identity verification automatic, trustworthy and scalable.

Manual verification does not scale

Checking identity by hand is slow and inconsistent, and cannot keep pace as volumes grow across a distributed operation.

Telling a live person from a spoof

A simple face match is not enough. The system had to judge liveness, distinguishing a real person in front of the camera from a photo or a video.

A secure, scalable pipeline

Images had to be handled securely and the result returned in a clear, machine-readable form, on infrastructure that scales with demand rather than sitting idle.

Solution

An image is sent through an Amazon API Gateway endpoint and stored in an Amazon S3 bucket with least-privilege permissions. The API call triggers an AWS Lambda function, which retrieves the image from S3 and passes it to Amazon Rekognition.

Face

Confirms each image is a live person

JSON

Confidence score returned per image

Serverless

API-to-Lambda pipeline, scales on demand

By the numbers:

  • Face - Confirms each image is a live person
  • JSON - Confidence score returned per image
  • Serverless - API-to-Lambda pipeline, scales on demand
Changes

The proof of concept delivered an automated, serverless identity-verification pipeline in the client's AWS environment and met its success criteria. An image sent to the API is processed by Amazon Rekognition for liveness and returned as a JSON confidence score, replacing the manual check.

  • Automated verificationAn image sent to the API is checked and scored automatically, with no manual review step.
  • Liveness, not just a face matchAmazon Rekognition judges whether the image is a real, live person rather than a photo or video.
  • A clear, machine-readable resultEach check returns a JSON confidence score, ready to plug into downstream decisions.
  • Secure and scalableImages are stored in S3 with least-privilege permissions, and the serverless pipeline scales with demand.
  • HandoverDelivered in the client's AWS environment with a handover and a Well-Architected review to underpin further development.

With the liveness pipeline proven, the client has a scalable foundation to build automated identity verification into their wider processes, extending the same serverless pattern as volumes grow.

AWS Stack

Amazon Rekognition

For face liveness detection and identity confidence scoring.

AWS Lambda

For serverless processing of each image and returning the result.

Amazon API Gateway

For receiving images and returning the response through an API.

Amazon S3

For secure image storage and result output.

YOU MIGHT LIKE

Related success stories

View all case studies

Case Studies | Insights

Utilising Language Recognition, Speed, and Enhanced Security to Make Social Media a Force for Good

  • Here, we take a detailed look at how the Cloud Combinator team collaborated with another cutting-edge AI service provider that provides intelligent systems to “make social media more social” for brands and users alike.
  • Arwen AI is a UK-based startup specialising in AI solutions to manage and enhance brands’ social media interactions. Founded in 2020 by Matt McGrory, Dr. David Cole, and Joel Bailey, Arwen. AI focuses on using AI to automatically detect and remove spam, toxic comments, and other unwanted content from social media platforms.
  • The team at Arwen have three core products. ‘Moderate’ is focused on identifying and removing toxic content from social media channels. ‘Engage’ helps brands identify and engage with meaningful conversations on social media, and ‘Customize’ allows brands to apply bespoke algorithms to their channels - creating an even more effective moderation and engagement.
Read more
CONTACT US

Ready to turn AI into impact?

We'll help you spot the highest-value opportunities, reduce risk around your first AI initiative, and define a clear path to results from day one.

Why talk to us:

Outcome-driven recommendations

AWS-recognised delivery expertise

Risk-aware AI adoption

Clear next step, not a sales pitch

Start with a focused 20-minute conversation about your goals — no pressure, no commitment.

This website uses cookies to enhance user experience and to analyze performance and traffic on our website.

See our Privacy Policy for details.